This is without doubt the biggest, most exciting story we’ve ever had the privilege of posting on our site.

We are delighted to announce that we’ve joined forces with OgilvyOne’s B2B business and Ogilvy Primary Contact to create OgilvyOne Business, the UK’s largest dedicated B2B agency.

The B2B sector has been growing rapidly over recent years, with clients looking for agencies that not only understand their specialist needs, but who can also deliver exciting and engaging campaigns that generate results. dnx, OgilvyOne b2b and Ogilvy Primary Contact have all proved their capabilities beyond question – and all three have enjoyed significant growth over the last few years.

The new 180-strong agency will offer all our clients in-depth, dedicated, B2B expertise across every aspect of marketing, from strategy, planning and analytics to copy, design, digital and social. And, of course, clients will be able to tap into the advantages of a global network of agencies.

Drew Nicholson, our CEO, will lead the new agency and report to Sam Williams-Thomas, CEO of OgilvyOne. Drew will be supported by two Joint Managing Directors – Domi Pettifar, our Managing Director, and Clare Lawson, Head of B2B at OgilvyOne.

The team will work alongside: Gareth Richards, Managing Director of Ogilvy Primary Contact, who will become Managing Partner; James Myers, Head of Planning at OgilvyOne who becomes responsible for strategic services; and Darren Bolton, our Executive Creative Director, who will become ECD of the new agency.

Everyone in the new agency will remain in their current locations and the account teams will remain unchanged, so we can look forward to staying in our much loved barns and continuing to offer exactly the same service that has got us to this point in our journey. In fact, we hope the service we offer will be even better.

Let’s leave the final word to Drew.

“This is a defining move for dnx. We’ve been B2B Agency of the Year for two years running and joining the Ogilvy family is a fantastic opportunity for our staff and clients to become part of a bigger, dedicated B2B offer. B2B marketing is developing rapidly and increasingly using techniques more traditionally associated with the B2C market. The new agency will have deeper expertise that will continue to push the boundaries of B2B marketing in this growing sector.”

It’s a new era for us. We’re very excited about it and we hope you are, too.

We look forward to working with you.

  • Adrian

    Where does corporate hospitality fit in todays marketing campaigns.