We were proud to be headline sponsors of the B2B Marketing Conference, 2014, held at the Royal Institution, central London, on November 5th.
The conference brought together 200 leading B2B brand and agency marketers, and explored the challenges and opportunities around emotional engagement as a key driver of customer engagement. On the day we hosted a pop-up ‘Idea hub’ area, where delegates could drop in throughout the conference to chat to our senior team and get a fresh perspective, and one or two actionable ideas on engaging their customers. Click here to view our Executive Creative Director, Darren Bolton’s key note, ‘Emotion in B2B marketing? Don’t make me laugh’.