service-automation

 

How can B2B marketers make marketing automation better?

Effective customer engagement begins with “respect and mutual understanding”. In any personal or professional relationship, it’s not only important to understand what makes a person tick, but also what they like and give them the right things at the right time. You also have to keep it fresh and engaging too. This philosophy should be carried through all aspects of communications, especially when automated.

Read more from Drew Nicholson at mycustomer.com