Drew headshotbw

B2B approach to social media

Marketers need to stop treating social media differently to any other channel that’s used to attract, engage and nurture customers.  Like approaching strangers at a networking event or a party, there needs to be a polite introduction (confident but not overbearing). You would ask questions, listen and when you respond with what you have to say, it’s tuned-in to their interests. In short, good social skills are critical for turning conversation into a conversion. Social media in B2B is no different in that respect.

Read more at  PerformanceIn.com