B2B approach to social media
Marketers need to stop treating social media differently to any other channel that’s used to attract, engage and nurture customers. Like approaching strangers at a networking event or a party, there needs to be a polite introduction (confident but not overbearing). You would ask questions, listen and when you respond with what you have to say, it’s tuned-in to their interests. In short, good social skills are critical for turning conversation into a conversion. Social media in B2B is no different in that respect.
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