Cannes awards

Drew Nicholson of OgilvyOne Business: why B2B marketing campaigns are now winning creative honours

Another year, another Cannes Lions. Set against the gorgeous backdrop of the French Riviera, the world’s biggest, creative communications awards event has once again showcased the most innovative and creative campaigns from across the globe developed by brands and agencies.

However, what is noticeably different about this year’s event, is the increased presence of B2B marketing campaigns.