It’s no secret that B2B events can pump out some extremely dull social content. In fact, many companies seem to have decided that B2B will never be B2C, and therefore the output too will never match up. But just because B2B may have a more serious tone does not mean it needs to be boring!

Social is playing an increasingly larger role at events, and with that comes more opportunities than ever for brands to build reputations, deepen relationships, and drive value beyond the day of the event. That is, if they understand how to utilize social for more than just an add-on communications channel.

In a webinar this week, the Social@Ogilvy and OgilvyOne Business teams shared how social can play an integral role across the full life of events – from pre-event planning and promotion to post-event relationship building. Creating social content throughout that successfully connects people in different locations in a discussion that parallels the offline experience is key to leveraging events for the betterment of the brand, business, and reputation.

In the webinar four key focus areas were discussed that are essential for creating engaging content and running a successful social-integrated event:




Not only does this align everyone on the objectives of the event, but it also gives a clear direction for creating valuable, interesting, and engaging content that will resonate with a wider audience during the event and beyond.


To hear the full conversation and get insights for your next event strategy, view a recording of the webinar.