2016 summary copy

In our final update for 2016 we thought we’d look back at the most popular thinking from our site over this year:

Financial Services need to embrace digital transformation

5 key themes from B2B InTech

Account Based Marketing is whatever you want it to be

Why your next B2B campaign needs video

Virtual Reality is here – but for marketers is this just the beginning? Trends from VR UK

B2B and B2C copywriting – are the differences really so profound

Webinar: Driving social leads from events

Adding meaning to your message – contextual data in B2B

Marketing Automation is not just functional, it’s transformational