In our experience, B2B marketing challenges nearly always revolve around the business rather than the brand. We therefore start with the client’s business problem and then set about creating real Customer Engagement, at both an organisational and individual level. This is the proven route to improved ROI.
Customer Engagement is absolutely central to our approach – in fact, Forrester say we’re the undisputed leader in this area – and it should be to yours, too. So important is it, we’ve given it a section all of its own , but here’s a précis.
Customer Engagement is all about empowering personal experiences that unlock total customer value over time. Put simply, it’s all about enabling customers to engage with your brand on their terms – when they want and how they want. The better you engage, the more valuable your customers will become.
So, what do you need to create an effective Customer Engagement strategy? You’ll need a broad range of skills including strategy and planning, branding, dynamic content creation, campaign management and marketing automation.