Axis video encoder campaign
How do you sell a product people don’t think they need?
Axis video encoders have the power to bring old, analogue surveillance systems up to speed with the latest IP technology. But so can competitors’. So, our job was to help Axis stand out.
We needed to convince system integrators and resellers that video encoders are a profitable solution for their customers.
We created a multi-channel campaign that brought the benefits and opportunities to life. We showed that an Axis video encoder is not just a video encoder – it’s a way to increase revenue, build customer relationships, and a lot more besides.