Axis video encoders

Axis video encoder campaign

How do you sell a product people don’t think they need?

Ambition

Axis video encoders have the power to bring old, analogue surveillance systems up to speed with the latest IP technology. But so can competitors’. So, our job was to help Axis stand out.

Insight

We needed to convince system integrators and resellers that video encoders are a profitable solution for their customers.

Impact

We created a multi-channel campaign that brought the benefits and opportunities to life. We showed that an Axis video encoder is not just a video encoder – it’s a way to increase revenue, build customer relationships, and a lot more besides.

We created a multi-channel campaign that brought the benefits to life and showed that an Axis video encoder is not just a video encoder.