How do you tell busy business people about a better way to work?
Citrix GoToMeeting is a simple way to hold online meetings that can save hours of travel time – and we had to show that to UK commuters. The goal was to build brand awareness and increase ecommerce revenue by a minimum of 50%.
The campaign had to be simple to reflect the product experience, but also needed to stand out. Enter our big, bright foam hand. We took an icon associated with cheering crowds and used it to celebrate the success of clever GoToMeeting customers. It adorned online ads, tube car panels, underground stations, YouTube pre-rolls – and nobody could miss it.