Deltek Knows Agency Life
Selling software that makes marcomms agencies more efficient.
To position Deltek as a software provider that really understands agency life.
No one likes having to work late at short notice. And being told to shelve your plans for the weekend at 5 o’clock on a Friday evening doesn’t play well with anyone. Unfortunately, these rather unreasonable requests are all too common in marcomms agencies. We sent a DM piece out to key agency stakeholders, which was led by a provocative headline. This was followed up with a series of emails, and a banner retargeting campaign. Our aim was to find the emotional trigger that would get the recipient to seek a better way of doing things.
Digital activity delivered high click through rates on Facebook, Twitter and LinkedIn. This drove awareness of Deltek’s position as a supplier that understands the marcomms industry. The ROI of the campaign based on pipeline was 453%
Shortlisted for Best Limited-Budget Campaign at the B2B Awards
Kylie Webb, Marketing Director