EY

The ripple effect of a quality audit

Ambition

Part of our remit with EY is a brand campaign which sets out to establish the EY purpose of building a better working world, by asking better questions. EY asked us to show how a quality audit creates a ripple effect that can be felt far beyond a business being audited.

Insight

We created a video that brings to life the story of an auditor who gets to see the end results of EY’s work, all around the world. Each scene represents a real case study: working with a mining company really did bring electricity to a small village for the first time. And by analysing costs, medicine was made more available to those who needed it most in Africa.