IBM at Wimbledon

IBM and Wimbledon

How do you deliver data insights in a fun and factual way?

Ambition

All data captured during The Wimbledon Championships – from umpires’ scores to performance statistics – comes either from or through IBM. It’s an impressive case study and IBM needed an exciting way to tell it.

Insight

IBM recognises that demonstration is a key technique to refine and shift perceptions, and when people are in an off-work environment, they can be more open minded.

Impact

Our target audience was business people who loved to watch Wimbledon. We decided to share IBM’s real-time insights with them through mini animations – this ranged from the fastest serve and longest rally, to the player with the highest positive sentiment on Twitter. The animations were uploaded to YouTube, seeded through banners within 15 minutes, posted on Twitter and even picked up by Wimbledon.

Winner of B2B Marketing 'Best Use of Content Marketing' and 'Grand Prix' 2015