NICE recently made some important acquisitions, which helped to fast-track their offering in becoming the first truly integrated contact center solution in the cloud. This enhanced expertise meant a unified platform was created: CXone – meaning ‘customer experience one’. NICE needed to get the word out and make a statement in their industry.
NICE are market leaders in their field and with their new and improved platform, they really were disrupting their industry. With this in mind (and with a lot of creative license) the idea of professional sport’s people doing stunts and disruptive activities in the workplace was created. A bit abstract, but an exciting concept to develop.
The campaign is in its infancy. In it’s first month of going live it has received 75k page views and a 0.35% CTR for digital display.