Raising awareness for Syngenta

Giving Syngenta a voice

How do you persuade the world to care?

Ambition

Syngenta is a world-leading agribusiness, with a mission is to “bring plant potential to life” through world-class science and a commitment to both the grower and the environment. Its Good Growth Plan sets out six commitments to increase global food production in sustainable ways by 2020 – and our job was to promote it.

Insight

We devised a cross-media campaign that highlights the contribution of advanced crop protection and seed technology. Media included airport posters and publications, such as The Economist and Wall Street Journal, which speak directly to politicians, opinion leaders and the public at large. Partners included the National Geographic and the BBC.

Advertising was supported by a complete digital and social media campaign.