Rebranding SITA

How do you reinvigorate a 63-year old industry icon?

Rebranding SITA

How do you reinvigorate a 63-year old industry icon?

Ambition

SITA is the leading communications and IT specialist in the air transport industry and needed a brand to represent this.

Insight

SITA is at the heart of astonishing technological advances and is an industry thought leader. But its brand told a different story.

Impact

To give SITA the visionary brand it deserved, we developed a new brand proposition, strapline and creative platform. Its dry and conservative communications became engaging and readable, with bold imagery and a confident tone of voice. Following an internal launch, including a brand story book, the new look SITA was revealed to the world – and it received a very warm welcome.

“We have a new, vibrant brand we can be proud of.”
Arthur Calderwood, SITA